The Flexibility of Big Data platforms enable organizations to quickly consolidate information from multiple sources in order to WOW! the customer with excellent customer service. Think about it. Don’t you feel more positive when you are dealing with a Customer Service Agent that seems to have all the information at their fingertips. It is so much better than being bounced around between departments, or waiting for them to access multiple systems to get the information they need to help you.
Here is an example of how some organizations have used MongoDB to deliver the Wow!: